Difference between Clients and Customer
By Rachel Jones - June 1, 2023

The terms client and customer are often used interchangeably, but there is a difference between the two. It seems like a subtle distinction, but understanding who you or your company interacts with daily can help ensure better business performance and tremendous success over time. 


Clients are people who establish long-term relationships with a service or product provider. These professional relationships develop when a person (or a company) needs to use the service for personal or commercial purposes regularly. In a sense, clients act as long-term subscribers in their interactions with the business. The term customer now refers to the person paying instead of collecting the payment. Specifically, a customer is a group of people who engage in monetary transactions to purchase goods and services.


The customer journey is often shorter than the client journey. Customer relationships are short-term and sometimes include only one sale with a retailer or restaurant. Client relationships sustain professional services, whether from agents, distributors, law firms, or other organizations, for extended periods. The customer does not need a formal agreement with the seller because he is doing a one-time transaction. However, clients entering a long-term relationship are often unpredictable. Typically, customers do not trust goals based on more extended time frames. Instead, it aims only at one-off sales.

On the other hand, a company with customers should always do their best and look at the time frame. Otherwise, clients may leave. If you want customers to use your service, you must constantly look for new ones. On the other hand, customers do not need replacement unless they know that your services will not help them achieve their goals.

They buy advice and solutionsThey buy goods and services
It is a long-term relationshipIt is a short-term relationship